why digital marketing

DIGITAL MARKETING

                   Everyone talks about world is becoming digital and we should expand and grow ourselves in that way but very few of them understand how this digital marketing functions.  In today time every industry is struggling with growth rate. So every industry wants digital marketers to market grow.

                             The scope of digital marketing in future is going to get bright in the coming years. A mobile phone has become the basic need of everyone. Even if your mother wants to try out new recipe she definitely uses YouTube to take notes and how it is to be done. And when it comes to the business no doubt the trend of digital marketing is on the boom. Everyone wants to market their product and services through the internet to increase their business. 

There modes through which we can sell or market business are so many 

1. Search engine optimization.

2. Social media marketing.

3. Content marketing

4. Email marketing

5. Affiliate marketing

There are three types of digital media

1. Earned media.
2. Owned media
3. Paid media

                        Using these three together is referred to as a coverage media strategy. Earned , owned and paid media are three separate part of digital media plan. However they all work together to help build your brand.

Future of digital marketing is going to be bright in the world.

1. Drastic change in traditional marketing. :- 

                                                                The previous traditional set of marketing was limited in door to door and mouth publicity. But now with changing times, people want everything at their finger fingertips. For example, marketing of real estate. It was through print media or banners. But now all the real estate clients are preferring the digital platform to market their blissful platform to market their blissful homes to their customer.

2. Reaching global market :- 

                                        Today it is said that `` being digital is global ``  And is the reality through digital platforms like Facebook, twitter, Instagram, link din. One can reach to the audience of any country of world. Many companies from USA also prefer Indian digital agencies to plan out their social media campaign.

3. Institution are coming up with digital marketing courses :- 

                                                                                          many institutions are nowadays introducing degree courses in digital marketing that has practical approach. Even many digital marketing agencies now have their own academy where they teach digital marketing to students.

4.  Small town getting digitally equipped :-  

                                                             metro are already a part of the digital economy. But now as  the scope of digital marketing is increasing the towns and cities are also getting highly connected with digital medium many startups are getting launched in small cities.

5. Affordable :- 

                   digital marketing is one of affordable media to promote product than other platforms. Those days are gone where we used to spend thousand and lakhs in getting printed advertise in news paper. Now because of digital marketing media you can promote your new project on social media by reaching thousand of people.

6. Growth in number of internet users :- 

                                                            people using internet in 2015 were 259 million which is 331 million in 2017. And it is predicted that it is going to doubled by 2022.